As you grow your dealership’s Managed IT Services business you need to look like a credible source of IT services. In our recent webinar (How To Position Your Dealership For Success In Managed IT Services) we talked about the importance of passing the IT grunt test. Simple put, if a cave man came to your website, they should get the sense that you provide IT service.One of the fastest and most overlooked ways to be seen as a credible source of IT is to include logos of your IT partners along with your copier brands.
Think about it. If you were a prospect considering engaging your dealership for IT services you would likely visit the dealership’s website. When you saw that the list of technology partners only included copier brands with no IT brands, would that make you feel confident or nervous about the dealership’s IT abilities?
What IT Brands?
According to a 2017 CEO World Survey the top four most valuable technology brands include Google, Apple, Amazon, and Microsoft.
You need to make sure your website and other marketing materials prominently display your core IT partners. These brands should include commonly recognized business technology providers like:
- AWS (Amazon Web Services)
As prospects see these brands, they get the sense that they are in the right place and that you are partnered with the leading IT brands.
Of course you need to display brands for companies with whom you are associated or certified. Obviously your credibility could be damaged if you present brands for which you aren’t certified or don’t support.
Build Your Brand’s Authority
Like most companies, Convergo has polo shirts for branding at industry events. Recently we acquired some very nice shirts with beautiful stitching and a great fit. But what I like best about these shirts is that our logo is on one side of the shirt. On the other side of the shirt is a giant Nike Swoosh.
Much like your dealership, our brand has a tiny amount of recognition in contrast to the Nike global brand. But since I paid the extra $30 to get the Nike shirt instead of the off brand polo, I get to put my brand right next to one of the most respected brands in the world. In a way, it communicates success and confidence. While it is a small thing, we all know it’s the small things that add up to give a competitive edge.
As you grow your IT business you need every advantage. Passing the IT grunt test begins with identifying your dealership with the IT brands that people know and trust.