Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "melody" color="", export_to_template_context=True %} /* change your site's color here */

{% color "harmony" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set topHeaderColor = "" %} /* This color is solely used on the top bar of the website. */

{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1200px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '0' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off


Transform your website into a consistent lead-generation engine.

Increase My Lead Conversions

If your website and social media platforms are 24 hour sales reps for your company, shouldn’t they be generating leads? The surprising reality is that most websites don’t create leads. We help you fix this problem.


How It Works

You've got people coming to your website and social media pages. Think about each of these visitors in the same way you'd think about a sales rep making a cold call. The goal now is to convert these visitors into actionable sales leads. Just like a sales rep needs to be coached over time to master the skills of prospecting, your website needs to be continually improved with calls-to-action that invite visitors to take the next logical step in their buying process. 

1. See Who’s Visiting Your Website

Have you ever wondered who is coming to your website? We can show you with real-time alerts and daily reports of the actual companies coming to your website.

2. Convert Visitors to Leads

The number one reason most companies don’t get leads from their website is that they don’t have a conversion strategy. We create calls-to-action that appear in relevant places throughout your site.

3. Nurture Your Leads

Once a buyer downloads information from your website you need a strategy to nurture the lead. We build automated email nurturing strategies to follow up when visitors fill out forms on your site.

How many leads should I be getting from my website?

If you think about your website as a sales manager would think about a sales rep, one of the key metrics is the number of leads that are generated. Just like a sales rep has a call-to-appointment ratio, your website has a visitor-to-lead ratio. Given that visitors from the Web come to your website from all different countries with different needs, a good conversion rate is 2% of your total Web traffic. This number should be higher when you measure conversions against visitors from your local market. We track this number relentlessly in our Quarterly Strategy Reviews.


How does HubSpot fit into all of this?

Great question. HubSpot’s marketing automation takes lead generation to the next level. Smart CTAs can serve up different calls-to-action based on the visitor’s previous activity on your website. Serving the right information at the right time increases your conversion rate. Automated email nurturing workflows can kick into motion after the visitor fills out a form on your website, helping them through the buying process. This strategic series of touch points also increases conversion rates. Learn More >>


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 Additional Resources


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We Want More Leads!

Great. Contact us now. We’ll evaluate your current website and give you specific recommendations to increase lead conversion.

Increase My Lead Conversions