cross-sell current customers
Grow revenue by selling more products, services, and solutions to your current customers.
Get Cross-Selling Firing on All Cylinders
Once someone becomes a client you cross-selling incredible opportunities that can grow your revenue with them while also strengthening your relationship. Let’s explore the key components of client management and client communication.
Create a Memorable Client Experience
What is it like to be one of your customers? Sadly, many customers only interact with your team when there is a problem. While good service is important, there are many things you can do to enhance your customer experience. As you implement these tactics you create the perfect environment to cross-sell additional services.
Your sales team needs the tools to manage customers throughout their lifecycle. This begins with on-boarding and continues through the renewal sequence.
What happens when you onboard a new customer? During the initial moments of buyer’s remorse, you have the perfect opportunity to develop a good relationship. We help you onboarding sequences of emails that let new customers know how to get support from your company while educating them about all the different ways you can help their business.
Periodic (or Quarterly) Business Reviews create a forum to consistently communicate with your key customers. These interactions give you the perfect forum to cross-sell additional products, services, and solutions along with asking for referrals. We help you develop great presentation materials and train your team how to do effective business reviews.
What happens when it is time for renewal? Rather than discounting each time you renew, what if your sales team could build value? We help you create sequences of emails and scripted call backs to help reps create new levels of value to ensure that you win the renewal–and that the deal is profitable!
How often do your customers hear from your company? When they do, are they learning information that could help them improve their business?
Customers consistently complain that they don’t hear from their vendors. With all of your new products, services, and solutions, there are many different ways you can help your customers improve their business. We help you share these ideas in a customer newsletter. This gives you a consistent platform to stay top-of-mind with your base.
Next, we help you develop a strategy to create offers for each of your client segments. Bundling strategies are used to communicate the value
Ask most clients about their experience with their vendors and they say, “You never contact me unless it’s a bill or time to upgrade. We help you develop and execute a consistent communication strategy using multiple media to keep you in front of your base.
Your market knows and trusts you for your legacy products or services. Now that you offer a full portfolio of products, services, and solutions, do your customers and prospects understand what you do? If they are confused you risk leaving a lot of potential business on the table.
New revenue is the lifeblood of any organization. You need to make sure that you are going after your entire market, helping buyers that are actively looking online and enabling your sales team to prospect effectively. We help you fine-tune your net-new growth engine!
Revenue Growth Resources
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Convergo helps local B2B technology companies grow revenue by building Revenue Growth Engines that grow net-new clients and cross-sell new services.
1910 Thomes Ave
Cheyenne, WY 82001