present a clear message
Make sure your clients and prospects understand the outcomes you deliver and how they can benefit.
Fuel Your Growth Engine With a Clear Message
With the convergence of technology we all sell multiple products, services, and solutions. With all of these options you run the risk of confusing your prospects and customers.
Build and Outcomes Inventory
Clarity comes when we realize that our clients don’t really buy our products. What they buy are the outcomes our products deliver.
When you focus your message on the outcomes you can deliver everything comes into focus. That’s why we begin by building an inventory of the outcomes you deliver to your clients. Then, we recommend validating the outcomes your clients value by interviewing some core clients to create success stories.
A Consistent Message
Your message needs to be clear across all of your marketing and sales material. Here are some ways we make this happen.
Why do your clients buy? Success stories let real customers tell you why they purchased. As they reveal the outcomes that they value, this guides the rest of your marketing and sales messages. We help you write success stories. Then we use what we learn to create effective marketing and sales content.
Whether prospects find you online or visit your website following a conversation with a sales rep, there is no question that your website is the foundation of your message. You already have a website. Rather than scrap it and start over, we recommend your improve it over time.
Buyers go to the internet in search of answers to their questions. So do your customers. Your blog gives you the opportunity to provide answers while positioning your company as a competent team of thought leaders. We help you maintain a consistent blog presence that aligns with your message.
Social media offers the opportunity to amplify your message. We help you establish a consistent social media presence that shares both the culture of your company and your competency in delivering business outcomes.
Salespeople need to deliver messages that resonate with potential buyers. We coach your sales reps to prospect with messages based on the outcomes you can deliver. This helps increase prospecting effectiveness, driving more appointments and opportunities.
Do the brochures, presentations, sell sheets, and proposal templates your sales team use clearly communicate the outcomes you can deliver? Do they convey the professionalism of your company? We help create sales materials that align with your message and brand.
New revenue is the lifeblood of any organization. You need to make sure that you are going after your entire market, helping buyers that are actively looking online and enabling your sales team to prospect effectively. We help you fine-tune your net-new growth engine!
You are sitting on a potential goldmine. With all of the new products, services, and solutions you offer, it’s time to get serious about cross-selling current customers. Not only does this drive more revenue, it creates deeper client loyalty, helping sustain your business.
Revenue Growth Resources
Ready to Drive More Net-New Business?
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Convergo helps local B2B technology companies grow revenue by building Revenue Growth Engines that grow net-new clients and cross-sell new services.
1910 Thomes Ave
Cheyenne, WY 82001