Are you frustrated that you’re not getting more from your website? After all, everyone keeps quoting the stats that 94% of B2B buyers begin their journey online. And, if you hang out with me for more than 10 minutes, you’ll be reminded of the Corporate Executive Board’s research that buyers are over 70% of the way through their decision making process before engaging a vendor or sales rep.
If I want to communicate with my twenty-something kids who are learning to adult, I better use text messages. Getting them on the phone is nearly impossible. There is an entire generation raised on text messaging. And while we can pin the rise of texting on millennials, I have to say that texting has become one of my preferred methods of communication.
What does this mean to copier dealerships? I propose that we should embrace this trend to provide better service support and to generate more sales leads.
One of the challenges ever business faces when it comes to website design is taking advantage of the latest graphic innovations while also being compatible with older technology. Companies like Microsoft continue to release new versions of their browser while discontinuing previous versions. Similar to a MFP client that wants to connect their brand new system to a 10-year old desktop computer running Windows XP, older web browsers can present challenges for dealerships wanting to be compatible with all of their clients.
According to W3Schools.com, Google Chrome has 61% of the browser market with Firefox coming in at 23.4%. Together they own almost 85% of all browser traffic.