OUR FAVORITE BOOKS

We love to learn! Here are some of our favorite books on marketing and sales enablement.

When buyers have questions, where do they go? Online, to search engines and social media, of course! Marcus Sheridan explains how your business can take advantage of this trend by simply answering the questions your buyers are asking.

As technology companies add new services and solutions to their offering mix it is critical to present a clear message. Donald Miller sums it up: “If you confuse, you lose!” Unfortunately, that’s what many technology companies are doing these days.

Traction helps our company continually improve results. The Entrepreneurial Operating System (EOS) is a practical operations model that begins with values and strategic planning.

Driving sales requires a combination of inbound marketing and outbound sales strategies. Jeb Blount wrote the book on prospecting. Widely respected for its effectiveness, Fanatical Prospecting outlines practical field and phone prospecting methods based on the latest neuroscience research.