Originally posted on June 30, 2015. Updated to reflect changes in Twitter navigation.
In a recent article to dealer principals I explained why it is critical that they have access to the company's social media pages. This post explains how to get access to your company Twitter page.
Twitter is the easiest and most straightforward of the four social platforms to manage when it comes to who can and can’t access the profile.
The native Twitter application doesn’t provide the capability for you to assign multiple administrators or managers. As the owner of your dealership all you need is the username and password to your Twitter account. If you need to change the password, all you do is log in as the account owner and change it.
Then when you reach settings and privacy, click on 'Password.'
Then you can change your current password to an appropriate password for use by your social media administrator.
What About the Other Social Platforms?
Click on the links below to learn how to get administrative access to your dealership's other social platforms.