{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

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{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

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{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

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After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

9 Common Mistakes Copier Dealers (and Others!) Make When Writing Blog Posts

Blogging continues to be the backbone of content and inbound marketing.

While video is an ever-increasing tool to use to connect to your audience, the humble blog will continue on as a way to bring in traffic. I mean, after all, one of the ways to share videos you create is – you may have guessed – a blog post.

Blogs have been around for roughly 20 years now. Blogs and “posts” are often used interchangeably. For this post, “blog” refers to the portion of your website devoted to sharing information while “post” refers to the individual, er, posts within the blog.

These 2 Simple Steps To Connect Your Message to the Right People

One of the culprits of slower-than-they-could be sales is ignoring the many opportunities of social media. Every day, there’s an audience of millions consuming thoughts and ideas that help them choose products or get their jobs done more effectively.

This is an audience you can and should tap into. I’m going to focus on two simple steps you can take to leverage your sales reps’ LinkedIn connection. We’ve found that sales reps have an average of 500 Linkedin connections. So, if you have 10 reps, you have an audience of 5,000.

3 Common – and Simple to Avoid – Writing Mistakes Businesses Continue to Make

The most common mistake businesses make is writing like they're a business.

While I've noticed a shift to a friendlier writing style in the past decade, partially thanks to social media and I'm sure influenced as well by Millennials entry into the working world in large numbers, there's still waaaaay too much bad business writing out there.

It's boring. It's formulaic. It's about your business (not about your clients' challenges). It's full of jargon and insider lingo. Most likely, if you have an “assessment” of some sort you don't even describe exactly what that even is.

Quick test: have someone in your office copy a few pages from each of your competitor's websites as well as your own.

Do you know which one is yours?

Copier Dealer Websites: HubSpot or WordPress?

One question we frequently get asked by copier dealers and managed IT providers is, “Should we build our website on HubSpot or WordPress?” 

At Convergo, we manage websites on a variety of platforms including WordPress, HubSpot, and Drupal. Like anything, there are pros and cons to each option. The goal of this article is to give you a framework to make a great decision.

What Is a CMS (Content Management System)?

Today’s websites are built on Content Management Systems (CMSs). These platforms manage the content of your website and the design of the pages. Unlike the old days where editing a website required coding skills, a CMS makes it easier to edit pages and add blog articles.

The New Way to Win More Deals: Sales and Marketing as Co-Creators of Value

Why do sales people win? Until recently, the primary points of differentiation for companies have been based on two factors:

  • We provide great products
  • We back them up with great service

While that may be true, the challenge is that these provide little differentiation in a marketplace where the great product you sell can be sourced from dozens of vendors online. And while great service is rare, the reality is that there are many companies that provide great service.

In order to win sales, we need to differentiate ourselves. How do we do that? We have to bring value beyond the product and service. 

Will Content Marketing Be Around in 20 Years?

Hang around with me for any amount of time and you’ll hear about Buyer 2.0 and how buyers are on average 71% of the way through their buying process before contacting a vendor or sales rep. Why? Because when we have questions the fastest and most unbiased way to get answers is online. So, we’ve become a culture dependent on search and social proof.

Three Ways Copier Dealers Can Convert More Website Traffic To Sales Leads

In a similar way that copier sales reps drive appointments, copier dealers work hard to drive traffic to their websites in the hopes of converting visitors to potential sales leads. With effective Search Engine Optimization strategies, backed up by consistent blogging and social media, dealers can drive increasing traffic to their websites.

(Want to learn more about this? Download our special report on How To Get Top Placement in Google.)

Five Critical Components of an Effective Copier Dealership Blog

Smart copier dealers blog regularly on their websites to enhance their search engine placement, fuel their social media strategy and position themselves as subject matter experts. Sadly, many dealerships miss key aspects in their blogs, sabotaging their effectiveness. Last week as I was evaluating a blog for a copier dealer that was using a cut-rate blogging service I discovered several key deficiencies that were hurting their results. In this article you’ll learn the key aspects of a effective copier dealership blogs.

3 Quick Tips For Those Who Want To Maximize The ROI On Their Website

In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?

So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?

Your Copier Dealership Should Be Posting on LinkedIn – Here’s Why

Your LinkedIn profile is your always on “digital business card.” As a social networking platform, LinkedIn provides businesses and individuals the opportunity to connect and network. Whether you’re keeping up with industry trends, recruiting and hiring, looking for a career change or job, or searching for new contacts/leads, it is the world’s largest social network focused on business.

But that’s just networking (which is still a great thing). 

If your business already has a LinkedIn profile, is it being used well? And if you don’t have a company profile, keep reading anyway – hopefully you’ll see why your business needs one.