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The Inbound Sales and Marketing Blog

3 Reasons You Shouldn't be Checking Off Web Marketing As Finished

I am relatively disciplined when it comes to getting regular workouts. I really enjoy mountain biking, which makes a lot of the workouts very fun for the majority of the year, but winter is a bit different. Although I live in Colorado, it is not possible to take quick break to go for a ski during the work week, so I begrudgingly go to the gym to get my workout.

Does Your Website Hurt Your Sales? Ours Just Did (Ouch!)

We preach the value of a good website to all of our clients and potential clients. We share statistics about how people buy online and research online before they buy.

And we've recently had a hammer hit us between the eyes about the importance of a good site.

I'm going to let you in on an embarrassing secret – our website is NOT as good as it should be. It describes what we do adequately and has all of the right elements, but it's still not quite right.

And about that hammer, we've recently learned from our sales guy and our owner that we've lost potential business because of that.

Do You Need a Website Redesign?

Does your current website serve your business’ needs? A good website needs to be functional and reliable, but a great website is meaningful and convenient for users.

Without a great user experience, you may be missing out on great opportunity to delight your website visitors.

Three Ways Copier Dealers Can Convert More Website Traffic To Sales Leads

In a similar way that copier sales reps drive appointments, copier dealers work hard to drive traffic to their websites in the hopes of converting visitors to potential sales leads. With effective Search Engine Optimization strategies, backed up by consistent blogging and social media, dealers can drive increasing traffic to their websites.

(Want to learn more about this? Download our special report on How To Get Top Placement in Google.)

SEO is About More Than Keywords. What’s next in the World of Search? Voice Search, Chatbots and Conversational UIs

There’s a lot of noise online today. Our attention is in constant demand - there are articles, stories, photos, videos and podcasts all vying for our attention. As humans, we’re 80% more likely to engage with content that has visuals. 5 years ago, if you wanted to purchase lipstick, you went to the Clinique counter in a department store and had  markup specialist asset you with trying some on. Today, if you want to purchase a new lipstick shade, you can go to Sephora and upload a photo of yourself, then apply the different colors to your lips. It’s the Sephora Virtual Artist. You don’t need to go to the store anymore. You can see what the color would look like from the comfort of your own home (my #tinyhuman was only too happy to be the example for this one).

Consider this - there are apps that will allow you to take a photo of that really cool cappuccino maker in your hotel room and the app will give you options on where to buy that same one either online or in-store. How far off do you think business is from doing the same with copiers, phone systems, and office furniture?

The Rules of Engagement in Sales Have Changed. Have You?

There’s a giant disconnect between salespeople and the people they want to sell to. Both are having conversations online about managed IT services and printing hardware: that’s a good thing. Those conversations aren’t with each other: that’s not a good thing.

According to HubSpot research, what customers want to talk about in the first sales meeting is NOT what the reps want to talk about. Let’s explore.

Why copier dealerships need to answer questions online - 4 suggestions

Imagine, as a copier dealer owner or leader, you needed something for your business. Perhaps it’s a new phone system, billing software or ERP. You have folks in your peer groups like CDA, BTA, and BPCA, as well as within your company who can help you offer recommendations, but you want to do some leg work of your own. Right?

3 Quick Tips For Those Who Want To Maximize The ROI On Their Website

In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?

So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?

Your Website Is Your Storefront – Are the Windows Broken?

Would you go into a store with busted windows and a doorknob that needed to be jiggled to open?

When your website offers no clear path for visitors, THAT’S THE EXACT IMPRESSION YOU GIVE ABOUT YOUR BUSINESS!

And with nearly every business transaction in the U.S. today starting out as an online search and visit to a  website, how much business are you possibly missing out on because of your website’s fiddly doorknob? And by “nearly every transaction,” that’s because 89% of B2B transactions begin online.

Why Your Copier Dealership Needs a Blog

No one really sleeps alone anymore - 71% of people sleep with their smart phones and 35% are reaching for them before anything else in the morning. Yes, we live in a world where a smart phone is more important than our morning coffee.

And it doesn’t stop there.

We average 297 minutes of our day either on a tablet, a computer, or a smartphone. That’s almost 5 hours. Every. Day. 

My point? Your clients and your potential clients are online. And if you want clients to stay clients and you want new clients, your business needs to be where they are. A blog can help with that. 

Why Blogging Matters

Google processes an average of 40,000 search queries per second (watch it live), which results in 3.5 billion searches per day.