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{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

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{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

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After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

LinkedIn-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in LinkedIn navigation.

As a dealer principal you need to have administrative access to your dealership's social media accounts. Follow is how to get access to administer your LinkedIn page.

Google Plus-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in Google+ navigation.

Recently I wrote an article on why dealer principals need to have administrative access to their company social media pages. This blog post explains how to access your company Google+/Google My Business page.

Google+ is honestly a bit more - and when I say a bit

… I mean a lot more - of a headache to manage on the backend. The first thing to understand is that only the ‘Owner’ (Google’s term for Admin) can add a new ‘Manager’ to the page.

Facebook-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in Facebook navigation.

Dealer principals need to have administrative access to their company social media accounts. This article explains how to get administrative rights to Facebook.

Twitter-How To Become an Administrator on Your Dealership's Twitter Account

Originally posted on June 30, 2015. Updated to reflect changes in Twitter navigation.

In a recent article to dealer principals I explained why it is critical that they have access to the company's social media pages. This post explains how to get access to your company Twitter page.

Twitter is  the easiest and most straightforward of the four social platforms to manage when it comes to who can and can’t access the profile.

Getting More At-Bats: The New Way To More Buyer's Short Lists

Today as the Arkansas Razorbacks get ready to play in the College World Series there is one thing I know for sure: the more at bats they get, the higher chance they will get on base and score runs.  

Whether you are a business owner, sales manager, or sales rep, you need to be involved in as many deals as possible if you want to hit your goals. In sales, you want to make the short list of vendors under consideration. If you make that list, at least you have an “at bat.”

Here’s the challenge: the way buyers make their short list of potential vendors has changed. If you don’t recognize this, you will miss out on many opportunities for net-new businesses.

These 2 Simple Steps To Connect Your Message to the Right People

One of the culprits of slower-than-they-could be sales is ignoring the many opportunities of social media. Every day, there’s an audience of millions consuming thoughts and ideas that help them choose products or get their jobs done more effectively.

This is an audience you can and should tap into. I’m going to focus on two simple steps you can take to leverage your sales reps’ LinkedIn connection. We’ve found that sales reps have an average of 500 Linkedin connections. So, if you have 10 reps, you have an audience of 5,000.

Selling Technology That Requires Change? Two Overlooked Essentials You Need To Consider

What do you sell?

Every business owner, sales rep, and marketing professional needs to ask this question on a regular basis.

The answer to this question is typically different than the actual products, services, or solutions you sell. Essentially, you don’t sell a product, you sell results.

You're Scaring Away Your Customers: 3 Suggestions to Stop Acting Like a Used Car Salesperson on LinkedIn

Here's a quick guide for salefolks to use so that you don't become “that” `salesperson on LinkedIn.

How to Claim Your Google My Business Page and Why It's Important

When you have claimed your Google My Business page your business/website can show up in a couple places.

The Average Age of a Network Administrator is 36-What This Means For Your Copier Dealership

In doing research for a presentation I’m doing for a Copier Dealer Association's service manager’s meeting, I discovered a statistic that should make all of us pay attention: 36 is the average age of a network administrator according to a recent New York Times article. Yes, that’s the average age. That means there are many in their early thirties and late twenties.

What does this mean to your dealership? Even though the people sitting in the c-suite may be baby boomers coddling their 401K’s as they sail into retirement, the youngsters they have hired to manage their information technology are digital natives.