{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1200px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '0' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

Google+ Is Dying. What Does that Mean for Your Business?


Come August 2019, Google+ for consumers won't be a thing. We all knew this day was coming. As Mike Elgan puts it in his article for FastCompany:

The Easy Way to Get Reviews

Asking your clients for Google reviews can be difficult work! For most companies, it takes rewriting your process for seeking client feedback. For others, there's a reluctance to solicit your customers or open up an avenue for negative feedback. 

LinkedIn-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in LinkedIn navigation.

As a dealer principal you need to have administrative access to your dealership's social media accounts. Follow is how to get access to administer your LinkedIn page.

Google Plus-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in Google+ navigation.

Recently I wrote an article on why dealer principals need to have administrative access to their company social media pages. This blog post explains how to access your company Google+/Google My Business page.

Google+ is honestly a bit more - and when I say a bit

… I mean a lot more - of a headache to manage on the backend. The first thing to understand is that only the ‘Owner’ (Google’s term for Admin) can add a new ‘Manager’ to the page.

Facebook-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in Facebook navigation.

Dealer principals need to have administrative access to their company social media accounts. This article explains how to get administrative rights to Facebook.

Twitter-How To Become an Administrator on Your Dealership's Twitter Account

Originally posted on June 30, 2015. Updated to reflect changes in Twitter navigation.

In a recent article to dealer principals I explained why it is critical that they have access to the company's social media pages. This post explains how to get access to your company Twitter page.

Twitter is  the easiest and most straightforward of the four social platforms to manage when it comes to who can and can’t access the profile.

These 2 Simple Steps To Connect Your Message to the Right People

One of the culprits of slower-than-they-could be sales is ignoring the many opportunities of social media. Every day, there’s an audience of millions consuming thoughts and ideas that help them choose products or get their jobs done more effectively.

This is an audience you can and should tap into. I’m going to focus on two simple steps you can take to leverage your sales reps’ LinkedIn connection. We’ve found that sales reps have an average of 500 Linkedin connections. So, if you have 10 reps, you have an audience of 5,000.

You're Scaring Away Your Customers: 3 Suggestions to Stop Acting Like a Used Car Salesperson on LinkedIn

Here's a quick guide for salefolks to use so that you don't become “that” `salesperson on LinkedIn.

Quick Social Sharing Cheatsheet For LinkedIn, Twitter, and Facebook

This brief list of tips for sharing on LinkedIn, Twitter, and Facebook doesn't cover all aspects of sharing on social media, but covers the basics so you can get started.

Every touch on social media is a chance for you to gain the trust of your customers and potential customers by showing yourself to be helpful and knowledgeable. Don't forget to be personable, within your brand guidelines.

And have fun. Social media is a great marketing tool, but it's also full of fun surprises and unexpected chances to get to know your customers. Don't be so focused on “getting the word out” that you miss the serendipity of social media.

Will Content Marketing Be Around in 20 Years?

Hang around with me for any amount of time and you’ll hear about Buyer 2.0 and how buyers are on average 71% of the way through their buying process before contacting a vendor or sales rep. Why? Because when we have questions the fastest and most unbiased way to get answers is online. So, we’ve become a culture dependent on search and social proof.