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After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

Position Your Dealership as a Team of Experts

Your prospects have a long list of business problems.  They also have many questions related to how technology could be used to solve these business problems.

Most business leaders are open to getting help in solving their business problems.  However, most people have been burned at one point because they have made a bad buying decision.  This is especially true in the area of technology where many promises are made but the actual results end up not delivering.  As a result, today’s buyer is very skeptical.

How do you earn trust in this skeptical environment?  

What IT Company Logos Should I Have On My Dealership's Website?

As you grow your dealership’s Managed IT Services business you need to look like a credible source of IT services. In our recent webinar (How To Position Your Dealership For Success In Managed IT Services) we talked about the importance of passing the IT grunt test. Simple put, if a cave man came to your website, they should get the sense that you provide IT service.

Today's Buyer: What Are They Thinking?

You’ve probably heard this before: a CEB study revealed that buyers are 70% towards making a decision before they want to talk with a sales rep.

Whether you believe the number is that high given the product or service that you sell, unless there is a glaring emergency to make a decision to fix something that stops working, buyers go through a gradual process before reaching out to talk with a rep.

So, how can you become part of that process to increase your chance of winning? I’ll share a few ideas in a second post. Today, let’s get inside our buyers’ heads and see what they’re thinking before they pick up the phone or fill out a contact form.

5 SEO Mistakes You May Be Making

So you're doing some SEO for your website...are you making these common mistakes?

Why Local Marketing is Important

For businesses with a brick and mortar location, chances are that most of your business comes from customers that are physically near you. For businesses that provide products and services to a regionally, this is a given.

Google Page Ranking Isn't the Goal of Inbound Marketing

Search engine optimization (SEO) is an important piece of the inbound puzzle. However, good rankings aren't the goal of inbound marketing – leads are (and, ultimately, sales).

SEO is a means to an end, not the end itself.

SEO is the art and science (yes, art) of using what is known of how search engines (especially Google) rank content and executing strategies that allow a company's Web pages to be ranked as high as possible.

A few things about SEO:

Why Your Business Will Benefit from Keyword Research

You have more than likely heard your marketing company talk about keywords, phrases, search terms, etc.

Why Search Engine Placement is Important For Your Copier Dealership--And How To Get Top Rankings

Current research shows that 93% of B2B technology buyers look to Google as their first source of information. Given that reality, technology dealers that want to succeed need to consider their Search Engine Optimization (SEO) strategy.

The good news is that Search Engine Optimization works. You can get ranked in your local market. And this will deliver results. (For more ideas on this, download our special report, Google and Your Copier Dealership.)

3 Tips For How To Appear Higher In Web Search Results

I was on a call with a client recently discussing SEO strategy, when a question came up about how to climb the list of suggestions that Google gives whenever a user searches for a specific topic in a given location. You know the list I’m talking about, with the Google Map right next to it?

There’s a few inputs that Google uses that impact this list and in what order a business may appear in this list.

3 Quick Tips For Those Who Want To Maximize The ROI On Their Website

In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?

So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?