{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1200px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '0' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

Copier Dealer Websites: HubSpot or WordPress?

One question we frequently get asked by copier dealers and managed IT providers is, “Should we build our website on HubSpot or WordPress?” 

At Convergo, we manage websites on a variety of platforms including WordPress, HubSpot, and Drupal. Like anything, there are pros and cons to each option. The goal of this article is to give you a framework to make a great decision.

What Is a CMS (Content Management System)?

Today’s websites are built on Content Management Systems (CMSs). These platforms manage the content of your website and the design of the pages. Unlike the old days where editing a website required coding skills, a CMS makes it easier to edit pages and add blog articles.

Dealer Marketing Is Now Convergo

Today Dealer Marketing announces the acquisition of Convergo Marketing. The new team will operate under the name Convergo.

How Do You Use HubSpot? A Dealer Inbound Panel Discussion

We think about – and share our thoughts about – HubSpot and inbound marketing all the time. While I'm sure everyone is consistently blown away with our insights (we like to tell ourselves!), sometimes it's nice to hear a different perspective.

What better point-of-view than other dealers and how they're using HubSpot and WHY they're using HubSpot – straight from the horses' mouths.

Why Choose HubSpot? A Dealer Inbound Panel Discussion

We think about – and share our thoughts about – HubSpot and inbound marketing all the time. While I'm sure everyone is consistently blown away with our insights (we like to tell ourselves!), sometimes it's nice to hear a different perspective.

 

What better point-of-view than other dealers and how they're using HubSpot and WHY they're using HubSpot – straight from the horses' mouths.

 

How to Directly Integrate LinkedIn Navigator With The HubSpot CRM

HubSpot has finally come out with the integration that so many of us have been waiting for. LinkedIn Navigator is now able to directly integrate with the HubSpot CRM.

Why is Convergo a HubSpot Gold Partner Agency?

When it comes to marketing and sales automation platforms, our agency could have chosen any digital sales and marketing platform to implement an inbound methodology on. We chose HubSpot.  

Here is my personal "Why" behind being a HubPartner and attending HubSpot's Partner Day 2017 (North America).

“You see, there are over 3,000 HubSpot partner agencies, and only the top 10% are invited to HubSpot headquarters for Partner day. I was honored to have been one of the 230 individuals in attendance."

Reflections from INBOUND16 from a HubSpot Partner and Their Clients

On the eve of Thanksgiving, let’s take a moment to think of what we are thankful for. I’ll go first ;-) I’m thankful that we had our clients from copier dealerships across the country join us for the Inbound Movement hosted by HubSpot in Boston a couple weeks ago. I’d like to take a moment to share that with you all.

In the Beginning, Even the Beatles Started With Zero Fans – Just Get Started With Inbound

 

Inbound marketing can feel like walking to school uphill both ways, in the snow, with no shoes on; especially when you start. It’s different. It’s tough. And it takes a different mentality and time for the results to show. Even though you do marketing and have a website, in many ways, you’re restarting marketing from zero – especially when it comes to that website, measuring marketing leads, and other analytics.  

But that’s OK. As the saying goes, you’ve gotta start somewhere. Before the Beatles became THE BEATLES, they had to grind their way in small clubs all over England and in Germany.

What Kind of ROI Can my Copier Dealership Expect with Inbound?

“What’s the ROI on this?” That is the most often asked question in our inbound marketing recommendation overview with copier dealership prospects. Like any consultant, we give the standard answer, “It depends.” Not to be annoying, but because there are a few different answers and things to look at when measuring success. 

Here’s what we look at and our typical response to the copier dealerships who ask.

Hang with me; I need to give you some context behind how to get to the ROI first. 

A List of the Top 13 Things Your Copier Dealership Can Do in HubSpot for More Copier Sales

Here’s a Baker’s Dozen of straightforward steps you can take to take control of and improve your marketing efforts (even without us). IF you use a marketing automation platform – we like HubSpot.

  1. Host your website. Host AND be able to actually make changes to the content on the pages without knowing straight HTML code. Drag. Drop. Edit. Brilliant. Control is awesome!
  2. Connect your CRM with HubSpot. CRM, meet HubSpot. HubSpot, meet CRM. Now share contacts and track user behavior nicely together.
  3. Segment your database. Figure out who are CEO Charlie, Lawyer Larry, or Construction Carl - because they all care about different things your copiers can do for them. Then send them offers and useful content they’ll find useful.