{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1200px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '0' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

Copier Dealers and Search Engine Optimization: What Keywords Do You Want?

“We want to be on page one of Google!”

As I talk to copier dealer principals every day, this is a common statement. But the question that always follows is, “What search terms do you want to get found for?” Typically, the answer is, “We want to get found for ‘copiers [insert city name]’ or ‘[insert copier brand and city name]’”

While it is certainly not a bad thing to be found for “copiers” in your city, the real question should be, “What are people searching for related to what we sell.” 

Why Dealer Principals Must Own Their Social Media Logins

This article was recently publsihed in Office Technology magazine. 

I’m going to dive right in and shake you up in order to get your attention. As a dealer principal you wouldn’t give complete and total control of your financial books to one individual -- especially a third-party service provider -- without knowing yourself how to access them, or be able to take control of them at any point if need be. It’s not a stretch to say that could be a potentially detrimental move to the longevity of a business. I’m sure thoughts of mismanagement, improper billing, and the opportunity for embezzlement may come to mind. Any of these things could be certain death to an otherwise successful and healthy business.

What Web Browsers Should Our Dealership Care About?

One of the challenges ever business faces when it comes to website design is taking advantage of the latest graphic innovations while also being compatible with older technology. Companies like Microsoft continue to release new versions of their browser while discontinuing previous versions. Similar to a MFP client that wants to connect their brand new system to a 10-year old desktop computer running Windows XP, older web browsers can present challenges for dealerships wanting to be compatible with all of their clients.

According to W3Schools.com, Google Chrome has 61% of the browser market with Firefox coming in at 23.4%. Together they own almost 85% of all browser traffic. 

Does Your Copier Dealership Make a Good Digital First Impression?

My Convergo team has been good to me this year. So far for Christmas, I’ve received a new website and close to 100 leads, all in the span of about 2 months. I’m feeling the pressure of what to get them.  

However, when it comes to what my copier dealer partners want this holiday season, I knew right away what to get them.
Free advice. 

Does Your Website Say "Office Technology Experts" or "Copier Dealership"?

What does your website say about your dealership? Does it matter? 

Years ago, before joining the Convego team, I had my own consulting firm. One of our first clients was a mid-sized copier and managed services dealership. There were a lot of things my business partner and I were going to be doing for them based on the meetings we'd had with their leadership, but what I was most surprised about was the first time I sat down with their sales team.