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After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

Will Content Marketing Be Around in 20 Years?

Hang around with me for any amount of time and you’ll hear about Buyer 2.0 and how buyers are on average 71% of the way through their buying process before contacting a vendor or sales rep. Why? Because when we have questions the fastest and most unbiased way to get answers is online. So, we’ve become a culture dependent on search and social proof.

5 SEO Mistakes You May Be Making

So you're doing some SEO for your website...are you making these common mistakes?

Why Local Marketing is Important

For businesses with a brick and mortar location, chances are that most of your business comes from customers that are physically near you. For businesses that provide products and services to a regionally, this is a given.

Why Your Business Will Benefit from Keyword Research

You have more than likely heard your marketing company talk about keywords, phrases, search terms, etc.

How to Claim Your Google My Business Page and Why It's Important

When you have claimed your Google My Business page your business/website can show up in a couple places.

Why Search Engine Placement is Important For Your Copier Dealership--And How To Get Top Rankings

Current research shows that 93% of B2B technology buyers look to Google as their first source of information. Given that reality, technology dealers that want to succeed need to consider their Search Engine Optimization (SEO) strategy.

The good news is that Search Engine Optimization works. You can get ranked in your local market. And this will deliver results. (For more ideas on this, download our special report, Google and Your Copier Dealership.)

The Average Age of a Network Administrator is 36-What This Means For Your Copier Dealership

In doing research for a presentation I’m doing for a Copier Dealer Association's service manager’s meeting, I discovered a statistic that should make all of us pay attention: 36 is the average age of a network administrator according to a recent New York Times article. Yes, that’s the average age. That means there are many in their early thirties and late twenties.

What does this mean to your dealership? Even though the people sitting in the c-suite may be baby boomers coddling their 401K’s as they sail into retirement, the youngsters they have hired to manage their information technology are digital natives.

3 Tips For How To Appear Higher In Web Search Results

I was on a call with a client recently discussing SEO strategy, when a question came up about how to climb the list of suggestions that Google gives whenever a user searches for a specific topic in a given location. You know the list I’m talking about, with the Google Map right next to it?

There’s a few inputs that Google uses that impact this list and in what order a business may appear in this list.

3 Quick Tips For Those Who Want To Maximize The ROI On Their Website

In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?

So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?

Do People Buy Copiers Online?

Over the years one of the most common questions I get from copier dealer principals and sales reps is, "When do you think people will start buying copiers online?"

My answer: "They already are and have been buying copiers online for years now."

Really. Yes, but not necessarily in the way you think. Because of the complex nature of the configuration, pricing, and lease options, they still need sales reps to bring the sale across the finish line. So, I think it will be a while before people put a copier in an online shopping cart and check out online.