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The Inbound Sales and Marketing Blog

Three Reasons Dealers Should Add Live Chat Functionality To Their Websites

If I want to communicate with my twenty-something kids who are learning to adult, I better use text messages. Getting them on the phone is nearly impossible. There is an entire generation raised on text messaging. And while we can pin the rise of texting on millennials, I have to say that texting has become one of my preferred methods of communication.

What does this mean to copier dealerships? I propose that we should embrace this trend to provide better service support and to generate more sales leads.

What Copier Dealer Service Departments Can Learn From Taxis and Uber

On my way to and from the airport to speak to a group of CDA service managers in Austin, TX, I was forced to take a regular taxi since Uber and Lyft are not allowed in Austin for some reason. After several years of not having to endure taxis, I began to see the taxi cab experience from a new perspective. I now have an even deeper appreciation for what makes Uber special.

The independent dealer channel has been built on excellent service. Looking to companies like Uber and adopting what they do right can give us ideas of how to sustain that competitive advantage.

When is the last time your copier rep produced 68 leads in a single day from cold calls?

Dealer Marketing created an inbound marketing campaign to reach target buyers and generated 68 leads in one day  - without picking up the phone

Cold calling is tough. Generating leads from cold calling – even tougher. Blanket email blasts? Sometimes work, but they need to be compelling to even get the recipient to open them. So, where am I going with this? At Dealer Marketing, we’ve been following the trends in the sales and marketing world on how to generate leads for our independent office equipment dealers. It's a combination of research and good old-fashioned trial and error. We came to this conclusion: Buyers like to consume electronically and do their own homework. So, we build a sophisticated campaign wrapped around our target industry buyers to educate them on today’s office technology buyer. It wasn’t a “seat of our pants” campaign – this has been three weeks in the making and will continue with a nurturing campaign throughout the next two weeks. We kicked it all off yesterday with an introductory email.