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The Inbound Sales and Marketing Blog

9 Common Mistakes Copier Dealers (and Others!) Make When Writing Blog Posts

Blogging continues to be the backbone of content and inbound marketing.

While video is an ever-increasing tool to use to connect to your audience, the humble blog will continue on as a way to bring in traffic. I mean, after all, one of the ways to share videos you create is – you may have guessed – a blog post.

Blogs have been around for roughly 20 years now. Blogs and “posts” are often used interchangeably. For this post, “blog” refers to the portion of your website devoted to sharing information while “post” refers to the individual, er, posts within the blog.

These 2 Simple Steps To Connect Your Message to the Right People

One of the culprits of slower-than-they-could be sales is ignoring the many opportunities of social media. Every day, there’s an audience of millions consuming thoughts and ideas that help them choose products or get their jobs done more effectively.

This is an audience you can and should tap into. I’m going to focus on two simple steps you can take to leverage your sales reps’ LinkedIn connection. We’ve found that sales reps have an average of 500 Linkedin connections. So, if you have 10 reps, you have an audience of 5,000.

The New Way to Win More Deals: Sales and Marketing as Co-Creators of Value

Why do sales people win? Until recently, the primary points of differentiation for companies have been based on two factors:

  • We provide great products
  • We back them up with great service

While that may be true, the challenge is that these provide little differentiation in a marketplace where the great product you sell can be sourced from dozens of vendors online. And while great service is rare, the reality is that there are many companies that provide great service.

In order to win sales, we need to differentiate ourselves. How do we do that? We have to bring value beyond the product and service. 

Marketing Isn't a Brochure or Leave-Behind

True confession – I used to think marketing was a load of BS.

Yep, before I got into content and inbound marketing, I was an editor. Marketing to me was an endless barrage of crappy email pitches and product press releases.

My job as an editor was to separate the wheat from the chaff to educate my readers. Oddly enough, that's almost exactly what I do now when creating content for clients – with the additional goal of also driving the audience to take an action.

I saw more than my share of bad marketing, brochure-ware websites and other marketing “strategies” focused on the glory of the vendor.

We still see too much of that for copier dealers and managed IT provider sites. No one cares about you. They care about how you can help them solve their business problems.

Your Company Can Blog - 9 Writer's-Block Busting Tips That Will Turn You Into a Blogging Machine

Writing is hard.

There's no way around that.

Everyone gets stuck at least once in a while and needs a little nudge to get them going.

I'm going to share a few ideas that I use frequently to help bust through writer's block. But, first, why should you even care about blogging?

Will Content Marketing Be Around in 20 Years?

Hang around with me for any amount of time and you’ll hear about Buyer 2.0 and how buyers are on average 71% of the way through their buying process before contacting a vendor or sales rep. Why? Because when we have questions the fastest and most unbiased way to get answers is online. So, we’ve become a culture dependent on search and social proof.

Three Ways Copier Dealers Can Convert More Website Traffic To Sales Leads

In a similar way that copier sales reps drive appointments, copier dealers work hard to drive traffic to their websites in the hopes of converting visitors to potential sales leads. With effective Search Engine Optimization strategies, backed up by consistent blogging and social media, dealers can drive increasing traffic to their websites.

(Want to learn more about this? Download our special report on How To Get Top Placement in Google.)

Five Critical Components of an Effective Copier Dealership Blog

Smart copier dealers blog regularly on their websites to enhance their search engine placement, fuel their social media strategy and position themselves as subject matter experts. Sadly, many dealerships miss key aspects in their blogs, sabotaging their effectiveness. Last week as I was evaluating a blog for a copier dealer that was using a cut-rate blogging service I discovered several key deficiencies that were hurting their results. In this article you’ll learn the key aspects of a effective copier dealership blogs.

The Curse of Knowledge and How It Can Screw Up Your Inbound Marketing

Simplicity is often overlooked as the foundation of good marketing. My wife shared a blog post with me the other day from HubSpot, How to Defeat Your Most Dangerous Writing Habit: 7 Ways to Lift the Curse of Knowledge

Many folks who know me are probably thinking some variation of, “Well, you're golden then, Duhon!” And they'll have a point.

I tongue-in-cheek replied to my wife that I assume that everyone reading what I write is an idiot. Steady on! Stay with me, now! Like many things we say off the cuff, that's also kinda true.

How To Start Blogging For Your Copier Dealership

The copier dealer world is buzzing about the best way to gain net new business, grow sales and cross sell to existing customers. Quite a few dealerships have begun using marketing automation tools to drive new leads and optimize their websites so that the Google gods will shine down favorably upon them. One of the more popular tools amount the dealer community is HubSpot. Its been all the rage.

There are a slew of tools inside of HubSpot but the most important one, and the one that is the most favorable to the Google gods, is the blogging tool. Blogging isn’t easy to do if you’re not sure where to start. Quite frankly, one of the most often asked questions we have is how do I set up a blog? So we decided to share our Blogging 101 presentation in the form of a video.