{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1200px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '0' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

How Many Times Should You Share a Post On Social Media?

by Jon Mitchell on February 25, 2016

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It’s a common question I’ve received from a few of our clients lately, and one that I even asked early on in my social media management career, “Why do I see the same content being posted on our social channels within the same week or maybe even back to back days?”

The short answer:  Because it works.

The more involved answer: Because the data shows that this tactic will increase visibility and engagement of the content being posted. That is, more people will see your content and more people will act on your content. With the speed at which the social media world moves (specifically an individual's timeline), if you don't post content multiple times there's a good chance your target audience will never see your content, thoughts, and ideas.  

 
Yep, that’s right, it’s possible that not everyone that follows you gets to see every post that you put out there.
 
GASP! Shocking right!
 
This fact is what many social media managers are really working to overcome when they create strategies for posting, and then re-posting content, many times.
 
A lot of time is put in by people that work on your team to create all the great content for your company (website, blogs, landing pages, other marketing assets), to make sure that the content looks great, and is relevant to your company goals. You want to make sure that this content has the opportunity to be seen by as many eyes as possible. 
 

Fun Fact…. 

Research differs on the specific number, but tweets don't "last" long. The average lifespan of a tweet is somewhere between 18 to 24 minutes. So, by the time that brilliant thought you posted, or that masterpiece of a blog article has gone live - and been tweeted - and approximately 20 minutes has passed, that content is buried and needs to be revived multiple times so that as many people as possible have the opportunity to see it. 

 

How To Make Sure Your Content Is Seen

The best way to make sure that your content and posts are seen is to put together a posting schedule and strategy (and then follow it!). Let’s look at Twitter specifically. Because most people use Twitter as somewhat of a live newsfeed, it moves very rapidly, so it’s going to be necessary to post content to Twitter multiple times over the course of a day, weeks, and even months.
 
It may even be a good idea to post at non-peak hours so that you’re not competing for attention with as much other content. Think about how many people are watching television across the country at 9pm versus 3am.
 
There are several great tools like Followerwonk or Buffer’s Optimal Scheduling tool (seen below) that will tell you when your audience is most likely to see your posts. 
 
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Other social platforms like Facebook, LinkedIn, or Google+ to name a few, don’t move quite as fast so it’s not as necessary to post as frequently or to repeat content as often on these platforms as it is on Twitter. 
 
So, you may be thinking, Okay, I understand why I should post the same tweet multiple times or a link to the same blog article or other marketing asset multiple times. What does this look like? What kind of approach do I need to take?” 
 
Here is a hypothetical posting schedule for sharing a new blog post.
 
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In this example we’re using Twitter, Facebook, Google+, and Tumbler.  Twitter is really the only platform that requires a heavy reposting approach because of the speed at which it moves. Maybe you don’t use Tumbler much, but you prefer to use LinkedIn for long-format posts (essentially publishing a blog article to LinkedIn), you can essentially plug LinkedIn into the Tumbler spot on this schedule. 
 
Another sure-fire way to make sure your content has the best chance of being seen is by making sure you encourage your team (especially your sales team) to share, share and share some more the valuable content that your organization is putting out. Let’s be honest, you've gotta get excited about your content before others will, and sharing is the best way to show your excitement. 
 

#THEMAINPOINT 

Don't be afraid to over-share. Just about the point where you think you're sharing too much, that's probably just about right. So share, share, and share again. And don't forget to engage, thank, and share thoughts from your followers -- and those you follow too. 

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Topics: Social Media, Resources, Buyer 2.0