It’s a common question I’ve received from a few of our clients lately, and one that I even asked early on in my social media management career, “Why do I see the same content being posted on our social channels within the same week or maybe even back to back days?”
The short answer: Because it works.
The more involved answer: Because the data shows that this tactic will increase visibility and engagement of the content being posted. That is, more people will see your content and more people will act on your content. With the speed at which the social media world moves (specifically an individual's timeline), if you don't post content multiple times there's a good chance your target audience will never see your content, thoughts, and ideas.
Research differs on the specific number, but tweets don't "last" long. The average lifespan of a tweet is somewhere between 18 to 24 minutes. So, by the time that brilliant thought you posted, or that masterpiece of a blog article has gone live - and been tweeted - and approximately 20 minutes has passed, that content is buried and needs to be revived multiple times so that as many people as possible have the opportunity to see it.
How To Make Sure Your Content Is Seen
Don't be afraid to over-share. Just about the point where you think you're sharing too much, that's probably just about right. So share, share, and share again. And don't forget to engage, thank, and share thoughts from your followers -- and those you follow too.