{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1200px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '0' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

Does Your Website Say "Office Technology Experts" or "Copier Dealership"?

by Lindsay Kelley on December 3, 2014

site-allcopy-home
What does your website say about your dealership? Does it matter? 

Years ago, before joining the Convego team, I had my own consulting firm. One of our first clients was a mid-sized copier and managed services dealership. There were a lot of things my business partner and I were going to be doing for them based on the meetings we'd had with their leadership, but what I was most surprised about was the first time I sat down with their sales team.

I spoke to the sales team about lead generation, how we were going to train them for utilizing social media for prospecting and blogging topics to attract prospects. I was met with blank stares. As we all looked at each other for a few moments, one rep slowly raised his hand. I looked at him...here's how the conversation went:

Me: "Yes? What's up?"
Rep: "Um. That's all good stuff, but what about the website?" 
Me: "What about it?" (I smiled, knowing what was coming)
Rep: "When are you going to fix it?" 
Me: "We're not working on the website." 
Rep: "Why?" 
Me: "We were told that wasn't a part of the scope of work." 
Rep: "But that's the only thing we asked management for." 

(crickets)

Well, snap. Further discussion lead into a conversation of why the reps wanted a new website. The old one portrayed them as a copier company, but they were all being asked to position themselves and the company as a Managed IT Services organization. If you are positioning your copier dealer for professional services, you need to back up that statement online. How are they supposed to do that if they can't send prospects to the website in support of the message? 

Good question. 

I hope you'll open the lines of communication with your sales team...they're the ones on the street spreading the company's message. Make sure they have a website to support that. 

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Topics: Inbound Sales, Growth & Development, Website, Get Found, Get Leads