What does your website say about your dealership? Does it matter?
Years ago, before joining the Convego team, I had my own consulting firm. One of our first clients was a mid-sized copier and managed services dealership. There were a lot of things my business partner and I were going to be doing for them based on the meetings we'd had with their leadership, but what I was most surprised about was the first time I sat down with their sales team.
I spoke to the sales team about lead generation, how we were going to train them for utilizing social media for prospecting and blogging topics to attract prospects. I was met with blank stares. As we all looked at each other for a few moments, one rep slowly raised his hand. I looked at him...here's how the conversation went:
Well, snap. Further discussion lead into a conversation of why the reps wanted a new website. The old one portrayed them as a copier company, but they were all being asked to position themselves and the company as a Managed IT Services organization. If you are positioning your copier dealer for professional services, you need to back up that statement online. How are they supposed to do that if they can't send prospects to the website in support of the message?
I hope you'll open the lines of communication with your sales team...they're the ones on the street spreading the company's message. Make sure they have a website to support that.