Does your current website serve your business’ needs? A good website needs to be functional and reliable, but a great website is meaningful and convenient for users.
Without a great user experience, you may be missing out on great opportunity to delight your website visitors.
The following criteria make up the basis for a great website designed to delight and convert visitors.
Pillars of a Great Website
Is Your Website Mobile Friendly?
As nearly 60% of searches are done from mobile devices – phones and tablets – it’s no longer and option to avoid having a mobile friendly website. Without easily clickable links, responsive page design and navigable menus, mobile searchers will have a difficult time using your website and having a great experience.
Does your Website Clearly State Your Business Offering?
The next critical factor of a great website is that it represents your business accurately. When someone lands on your homepage, do they immediately know what you offer? Or do they see ambiguous imagery and language…leaving them confused and forced to return to the Google search results to find another website that fulfills their request. Be sure to include a relevant and attention-grabbing call to action
Are You Generating Leads Through Your Website?
Converting your website visitors into leads is a multi-step process that begins from having the right content on your website. With the right content and keyword focus, your website will begin to organically attract the right visitors to your website. From that point, you want to have appropriate calls to action and landing pages to capture contact information and provide them with valuable information, offers, resources, downloads, etc.
Does Your Website Answer Your Visitors’ Questions or Address Their Needs?
Your website should serve as an extension of your business, aiming to serve your customers and provide value to them. Provide useful content that helps them achieve their goals, whether it’s to find a provider, learn about a product, or find your contact information. The easier it is for your website visitors to find this information, the better their experience will be.
If you feel like your website isn’t performing well or drawing in the right visitors, it may be time to consider a website redesign. Let your website help your business bring in new customers, satisfy existing customer needs, and provide value to anyone who stumbles upon your site.