We encourage our clients and prospects to look around and explore their options. When they do, we help them weigh their options and find the right provider. It’s not in our best interest to work with a client that is not suited for our services.
So let’s lay out some considerations for clients that are considering their options for a web provider.First, let’s talk about a few different types of providers:
- A local, professional marketing company that does a great job serving local clients
- A guy that works in his mom’s basement that can develop a beautiful website for not a lot of money
- A provider in your industry that provides template websites that are slightly customized with a logo and a local image, with duplicate content throughout
I don’t usually like to discuss our product benefits in our blog (that is what the rest of our website is for), but it is helpful for me to lay it out in contrast to these alternatives. We provide:
- Expertise from industry professionals
- Ongoing website optimization as opposed to a large upfront project investment
- Strategy/messaging that you can leverage across your entire business
- Strategies that help you improve the return on your the largest ongoing investment in your business -- your sales team
So, what should you think about before making your decision. To keep it simple, there are three things to think about:
- Your time
- Your money
- Your image
Before we look at these, remember that just about every customer that you will gain will be interacting with your website. Prior to this, they may be interacting with the website to determine if they will engage with you or not. So, what do you want to tell them?
What value do you put on your time? You may have a dollar figure that you put on your time but, at the very least, you probably know that your time is best spent with activities that provide direct value for your clients.
If you decide to go with one of the first 2 provider options above (Professional marketing company or guy in Mom’s basement), what is your plan to teach them what they need to know to create the right messaging and content for your business?
You understand your business, but I promise that these folks do not. You can plan on spending a good bit of time teaching them about your industry, and also about your unique business.
Don’t get me wrong, either of these options may yield a pretty, good-looking website, but the work will fall on you for the content and direction.
What happens when you need to make changes to your website? Maybe you want to add products, add new team members, announce a new service. How long will this take them to do? Who does the work? Who writes the content? How long does it take?
This is where working with someone that understands your industry is helpful. A provider familiar with your business has modules and features built into the platform to streamline your ongoing website maintenance.
What do you want your audience to know about you? If your business does not offer anything different than your competitors, then the content on your website doesn’t matter quite so much.
However, if you do have a unique story to tell, the content is everything! A template website from industry professionals is is simply not going to cut it.
If you need your website to explain your unique value proposition and you don’t want to make a large upfront investment, then a template website or a time-consuming custom web project doesn’t seem like the right fit.
So now that we’ve laid out your options, which are you going to choose?