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The Inbound Sales and Marketing Blog

Jon Mitchell

Jon is the resident sharing sherpa of Convergo, creating social masterpieces and building relationships on social channels for our clients.
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Recent Posts

LinkedIn-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in LinkedIn navigation.

As a dealer principal you need to have administrative access to your dealership's social media accounts. Follow is how to get access to administer your LinkedIn page.

Google Plus-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in Google+ navigation.

Recently I wrote an article on why dealer principals need to have administrative access to their company social media pages. This blog post explains how to access your company Google+/Google My Business page.

Google+ is honestly a bit more - and when I say a bit

… I mean a lot more - of a headache to manage on the backend. The first thing to understand is that only the ‘Owner’ (Google’s term for Admin) can add a new ‘Manager’ to the page.

Facebook-How To Become an Administrator on Your Dealership's Company Page

Originally posted on June 30, 2015. Updated to reflect changes in Facebook navigation.

Dealer principals need to have administrative access to their company social media accounts. This article explains how to get administrative rights to Facebook.

Twitter-How To Become an Administrator on Your Dealership's Twitter Account

Originally posted on June 30, 2015. Updated to reflect changes in Twitter navigation.

In a recent article to dealer principals I explained why it is critical that they have access to the company's social media pages. This post explains how to get access to your company Twitter page.

Twitter is  the easiest and most straightforward of the four social platforms to manage when it comes to who can and can’t access the profile.

3 Tips For How To Appear Higher In Web Search Results

I was on a call with a client recently discussing SEO strategy, when a question came up about how to climb the list of suggestions that Google gives whenever a user searches for a specific topic in a given location. You know the list I’m talking about, with the Google Map right next to it?

There’s a few inputs that Google uses that impact this list and in what order a business may appear in this list.

3 Quick Tips For Those Who Want To Maximize The ROI On Their Website

In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?

So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?

How Many Times Should You Share a Post On Social Media?

It’s a common question I’ve received from a few of our clients lately, and one that I even asked early on in my social media management career, “Why do I see the same content being posted on our social channels within the same week or maybe even back to back days?”

Have You Heard The Buzz About Periscope? 5 Tips To Look Like a Pro

Maybe One of The Coolest Platforms In A While

If I were to say that I’ve been a bit obsessed lately with Twitter’s latest acquisition, Periscope, I’d be making an enormous understatement. You can ask my wife, kids and co-workers (it’s okay, I work in social media), I’ve been consumed with this platform that is a little over a month old at the time I'm writing this, and learning as much as I can about it recently. At this time, approximately only 1% of Twitter users are currently on the platform, so this is still in it’s infancy and if you're using it you'd be considered an early adopter for sure. 

Engaging In Your Copier Dealership's Social Marketing

You Gotta Get Excited Before Others Will

Do you remember those parties in high school or college that everyone was so excited about going to? Everyone was talking about it leading up to the event. The guy or girl throwing the party - that their parents approved of course - was telling everyone that they wanted to be there all about it and how great it was going to be. The excitement and the legend of this party that hadn’t even happened yet continued to grow to epic proportions the more people talked about it!

Why Dealer Principals Must Own Their Social Media Logins

This article was recently publsihed in Office Technology magazine. 

I’m going to dive right in and shake you up in order to get your attention. As a dealer principal you wouldn’t give complete and total control of your financial books to one individual -- especially a third-party service provider -- without knowing yourself how to access them, or be able to take control of them at any point if need be. It’s not a stretch to say that could be a potentially detrimental move to the longevity of a business. I’m sure thoughts of mismanagement, improper billing, and the opportunity for embezzlement may come to mind. Any of these things could be certain death to an otherwise successful and healthy business.