More and more often, people look to review sites or testimonials before making a buying decision or reaching out to a sales associate. This is why it is critical to have many current, up-to-date reviews that shed you in a positive light.
How do you go about getting those reviews?
Simple, though not easy. Ask your customers to review your products and services and begin populating websites like Google, Yelp or Facebook with business reviews.
Here's what to know about asking your customers to leave you a review.
Be Understanding Of Timing
Asking for a review too soon or two late after a customer interaction can be off-putting for customers and could yield a negative review. Identify when a customer has been satisfied and send your request for a review at that time. Prompt your customers to write a review beginning with asking if they had a positive experience.
Make it About the Client
People can easily detect when you are making something about you and your priorities. We know that Google Reviews are incredibly helpful for businesses from a digital marketing and SEO perspective, but it's important that you don't hijack this interaction.
Make the reviewing process about getting their genuine feedback, addressing any issues they may have had and solving them to improve their overall experience. Give your customers options, so they feel like they are not forced to review.
Respond to Reviews – Positive or Negative
Opening up dialog with your customers allows you to build a relationship, support their needs and delight them. Establishing trust with your client base is imperative for a long term, mutually beneficial relationship.
Reviews can be a great source for judging how your customer base feels about you as a company, how you can solve their problems, and if there are any inadequacies that need addressing. Use the reviewing process to bolster your sales processes and assist your existing customers.