{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1200px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '0' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

Asking Your Clients for Google Reviews

by Lindsay Meade on April 10, 2018

shutterstock_243590293More and more often, people look to review sites or testimonials before making a buying decision or reaching out to a sales associate. This is why it is critical to have many current, up-to-date reviews that shed you in a positive light.

How do you go about getting those reviews?

Simple, though not easy. Ask your customers to review your products and services and begin populating websites like Google, Yelp or Facebook with business reviews.

Here's what to know about asking your customers to leave you a review.

Be Understanding Of Timing

Asking for a review too soon or two late after a customer interaction can be off-putting for customers and could yield a negative review. Identify when a customer has been satisfied and send your request for a review at that time. Prompt your customers to write a review beginning with asking if they had a positive experience.

Make it About the Client

People can easily detect when you are making something about you and your priorities. We know that Google Reviews are incredibly helpful for businesses from a digital marketing and SEO perspective, but it's important that you don't hijack this interaction.

Make the reviewing process about getting their genuine feedback, addressing any issues they may have had and solving them to improve their overall experience. Give your customers options, so they feel like they are not forced to review.

Respond to Reviews – Positive or Negative

Opening up dialog with your customers allows you to build a relationship, support their needs and delight them. Establishing trust with your client base is imperative for a long term, mutually beneficial relationship.

Reviews can be a great source for judging how your customer base feels about you as a company, how you can solve their problems, and if there are any inadequacies that need addressing. Use the reviewing process to bolster your sales processes and assist your existing customers.

Next up... How to Make it Easier for Your Customers to Write Google Reviews

and The Easy Way for YOU to Get Reviews

Special Report: Google and Your Dealership: The New Ways to Get Top Ranking - Click here to download your FREE copy

Marketing Profs