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The Inbound Sales and Marketing Blog

What IT Company Logos Should I Have On My Dealership's Website?

As you grow your dealership’s Managed IT Services business you need to look like a credible source of IT services. In our recent webinar (How To Position Your Dealership For Success In Managed IT Services) we talked about the importance of passing the IT grunt test. Simple put, if a cave man came to your website, they should get the sense that you provide IT service.

How To Position Your Dealership For Success In Managed IT Services [Webinar Replay]

Get practical tactics you can put to work right away to successfully expand your business.

The Managed IT Services business offers the promise of new recurring revenue while protecting the hardware base — two critical initiatives in today’s marketplace.

Unfortunately, over the past few years many dealers have struggled to grow this business, not seeing the growth they expected. Slow growth in this area creates financial issues as revenue is needed to offset the costs to build the business. More importantly, lack of success in this area could put the existing base at risk as clients adopt managed IT services from other partners.

Copier Dealer Websites: HubSpot or WordPress?

One question we frequently get asked by copier dealers and managed IT providers is, “Should we build our website on HubSpot or WordPress?” 

At Convergo, we manage websites on a variety of platforms including WordPress, HubSpot, and Drupal. Like anything, there are pros and cons to each option. The goal of this article is to give you a framework to make a great decision.

What Is a CMS (Content Management System)?

Today’s websites are built on Content Management Systems (CMSs). These platforms manage the content of your website and the design of the pages. Unlike the old days where editing a website required coding skills, a CMS makes it easier to edit pages and add blog articles.

Three Strategies To Grow Copier Sales In a Competitive Market [webinar replay]

Discover practical tactics you can put to work right away to grow your business.

To increase your earnings, you need to grow sales. In this 35 minute webinar replay, we’ll share new strategies you can use to grow your hardware sales. 

Three Managed IT Speed Bumps That May Slow Down Your Dealership's Success

Most of the copier dealers we serve either have Managed IT Services offerings or are planning to add this to their business. However, in many cases, the growth hasn't accelerated as quickly as they'd planned. And even if the growth has been good, who doesn't want more revenue?

I believe there are three overlooked areas that may be slowing your Managed IT Services growth. These aren't the only speed bumps. However, if you make sure these impediments get removed, you'll create a much smoother road as you ramp up your revenue.

You're Scaring Away Your Customers: 3 Suggestions to Stop Acting Like a Used Car Salesperson on LinkedIn

Here's a quick guide for salefolks to use so that you don't become “that” `salesperson on LinkedIn.

The New Way to Win More Deals: Sales and Marketing as Co-Creators of Value

Why do sales people win? Until recently, the primary points of differentiation for companies have been based on two factors:

  • We provide great products
  • We back them up with great service

While that may be true, the challenge is that these provide little differentiation in a marketplace where the great product you sell can be sourced from dozens of vendors online. And while great service is rare, the reality is that there are many companies that provide great service.

In order to win sales, we need to differentiate ourselves. How do we do that? We have to bring value beyond the product and service. 

Today's Buyer: What Are They Thinking?

You’ve probably heard this before: a CEB study revealed that buyers are 70% towards making a decision before they want to talk with a sales rep.

Whether you believe the number is that high given the product or service that you sell, unless there is a glaring emergency to make a decision to fix something that stops working, buyers go through a gradual process before reaching out to talk with a rep.

So, how can you become part of that process to increase your chance of winning? I’ll share a few ideas in a second post. Today, let’s get inside our buyers’ heads and see what they’re thinking before they pick up the phone or fill out a contact form.

Marketing Isn't a Brochure or Leave-Behind

True confession – I used to think marketing was a load of BS.

Yep, before I got into content and inbound marketing, I was an editor. Marketing to me was an endless barrage of crappy email pitches and product press releases.

My job as an editor was to separate the wheat from the chaff to educate my readers. Oddly enough, that's almost exactly what I do now when creating content for clients – with the additional goal of also driving the audience to take an action.

I saw more than my share of bad marketing, brochure-ware websites and other marketing “strategies” focused on the glory of the vendor.

We still see too much of that for copier dealers and managed IT provider sites. No one cares about you. They care about how you can help them solve their business problems.

How to Make it Easier to Write a Google Review

We all know that Google Reviews are crucial for digital marketing, online searching and SEO. In our last blog post we talked about the best practices of asking your customers for reviews. Now, we will address how to make it as easy as possible for them to write one. It starts with creating a custom link that directs people to a screen where all they have to do in type in their review and press send. Thankfully, Google makes this possible!