{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1200px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "lighter" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '0' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

The Inbound Sales and Marketing Blog

Adding a User in Google Analytics

 If you're not familiar with Google Analytics, then you know that it can be very confusing to navigate through the website. Something as simple as adding a new user can seem challenging if you can't find where to do it!

Here are the simple steps to adding a new user on Google Analytics. 

Getting More At-Bats: The New Way To More Buyer's Short Lists

Today as the Arkansas Razorbacks get ready to play in the College World Series there is one thing I know for sure: the more at bats they get, the higher chance they will get on base and score runs.  

Whether you are a business owner, sales manager, or sales rep, you need to be involved in as many deals as possible if you want to hit your goals. In sales, you want to make the short list of vendors under consideration. If you make that list, at least you have an “at bat.”

Here’s the challenge: the way buyers make their short list of potential vendors has changed. If you don’t recognize this, you will miss out on many opportunities for net-new businesses.

9 Common Mistakes Copier Dealers (and Others!) Make When Writing Blog Posts

Blogging continues to be the backbone of content and inbound marketing.

While video is an ever-increasing tool to use to connect to your audience, the humble blog will continue on as a way to bring in traffic. I mean, after all, one of the ways to share videos you create is – you may have guessed – a blog post.

Blogs have been around for roughly 20 years now. Blogs and “posts” are often used interchangeably. For this post, “blog” refers to the portion of your website devoted to sharing information while “post” refers to the individual, er, posts within the blog.

These 2 Simple Steps To Connect Your Message to the Right People

One of the culprits of slower-than-they-could be sales is ignoring the many opportunities of social media. Every day, there’s an audience of millions consuming thoughts and ideas that help them choose products or get their jobs done more effectively.

This is an audience you can and should tap into. I’m going to focus on two simple steps you can take to leverage your sales reps’ LinkedIn connection. We’ve found that sales reps have an average of 500 Linkedin connections. So, if you have 10 reps, you have an audience of 5,000.

Selling Technology That Requires Change? Two Overlooked Essentials You Need To Consider

What do you sell?

Every business owner, sales rep, and marketing professional needs to ask this question on a regular basis.

The answer to this question is typically different than the actual products, services, or solutions you sell. Essentially, you don’t sell a product, you sell results.

Today's Buyer: What Can You Do?

Last month’s blog Today’s Buyer: What Are They Thinking?, looked at the mindset of someone making a relatively calculated thinking.  To summarize, there were 3 progressive thoughts behind a decision:

  • Thought 1: I have a problem to solve or an opportunity to take advantage of.  
  • Thought 2 (days or weeks later): I need to start to think about taking action.  
  • Thought 3 (Days or weeks later): I need to take action

Given this thought process, what can you do at each step to ensure you have the opportunity to help those that you can help?

3 Common – and Simple to Avoid – Writing Mistakes Businesses Continue to Make

The most common mistake businesses make is writing like they're a business.

While I've noticed a shift to a friendlier writing style in the past decade, partially thanks to social media and I'm sure influenced as well by Millennials entry into the working world in large numbers, there's still waaaaay too much bad business writing out there.

It's boring. It's formulaic. It's about your business (not about your clients' challenges). It's full of jargon and insider lingo. Most likely, if you have an “assessment” of some sort you don't even describe exactly what that even is.

Quick test: have someone in your office copy a few pages from each of your competitor's websites as well as your own.

Do you know which one is yours?

Be Wary of Misleading Stats on Email Marketing

At a recent industry trade show, I saw some ridiculous statistics about the effectiveness of email marketing. Yes, email can be highly effective. However, done the wrong way, it can be destructive. How do you take advantage of email to get results without the risks?

What IT Company Logos Should I Have On My Dealership's Website?

As you grow your dealership’s Managed IT Services business you need to look like a credible source of IT services. In our recent webinar (How To Position Your Dealership For Success In Managed IT Services) we talked about the importance of passing the IT grunt test. Simple put, if a cave man came to your website, they should get the sense that you provide IT service.

How To Position Your Dealership For Success In Managed IT Services [Webinar Replay]

Get practical tactics you can put to work right away to successfully expand your business.

The Managed IT Services business offers the promise of new recurring revenue while protecting the hardware base — two critical initiatives in today’s marketplace.

Unfortunately, over the past few years many dealers have struggled to grow this business, not seeing the growth they expected. Slow growth in this area creates financial issues as revenue is needed to offset the costs to build the business. More importantly, lack of success in this area could put the existing base at risk as clients adopt managed IT services from other partners.