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The Inbound Sales and Marketing Blog

Does Your Dealership Resonate With Buyers?

As competitive dealer principals, sales leaders, and sales reps, we all want to win. But in our highly commoditized industry it can be hard for buyers to differentiate between products that seem to have the same features and dealerships that all promise to deliver great service.

How do you differentiate in this marketplace? You need to resonate!

Are You Ready for Your Closeup? Create Great Marketing Videos for Your Business With These Timeless Tips

If you've got a smart phone, you've got all the recording equipment you need.

I'm a late convert to video.

I like words. I like to read. When I watch a screen, I want to be entertained with a Saints win, a TV show, or a movie.

One of the critical rules in writing is to “kill your babies.” That means that the witty bit of prose you love that doesn't help advance your point – delete.

The same rule applies to marketing – you have to remove yourself from your personal likes and dislikes and figure out what works for the audience you want to reach.

A quick look at your social media feed – Facebook, Twitter, LinkedIn – will show more video this year than last year.

Video creates engagement. It's personal.

Why Your Website and Sales Collateral Fall Flat

Are you frustrated that you're not getting more from your website? After all, everyone keeps quoting the stats that 94% of B2B buyers begin their journey online. And, if you hang out with me for more than 10 minutes, you'll be reminded of the Corporate Executive Board's research that buyers are over 70% of the way through their decision making process before engaging a vendor or sales rep.

Quick Social Sharing Cheatsheet For LinkedIn, Twitter, and Facebook

This brief list of tips for sharing on LinkedIn, Twitter, and Facebook doesn't cover all aspects of sharing on social media, but covers the basics so you can get started.

Every touch on social media is a chance for you to gain the trust of your customers and potential customers by showing yourself to be helpful and knowledgeable. Don't forget to be personable, within your brand guidelines.

And have fun. Social media is a great marketing tool, but it's also full of fun surprises and unexpected chances to get to know your customers. Don't be so focused on “getting the word out” that you miss the serendipity of social media.

Considerations When Choosing a Website Vendor

There are lots of options when selecting a provider to help you with web marketing or the developing a website.

We encourage our clients and prospects to look around and explore their options. When they do, we help them weigh their options and find the right provider. It’s not in our best interest to work with a client that is not suited for our services.

So let’s lay out some considerations for clients that are considering their options for a web provider.

Your Company Can Blog - 9 Writer's-Block Busting Tips That Will Turn You Into a Blogging Machine

Writing is hard.

There's no way around that.

Everyone gets stuck at least once in a while and needs a little nudge to get them going.

I'm going to share a few ideas that I use frequently to help bust through writer's block. But, first, why should you even care about blogging?

Will Content Marketing Be Around in 20 Years?

Hang around with me for any amount of time and you’ll hear about Buyer 2.0 and how buyers are on average 71% of the way through their buying process before contacting a vendor or sales rep. Why? Because when we have questions the fastest and most unbiased way to get answers is online. So, we’ve become a culture dependent on search and social proof.

5 SEO Mistakes You May Be Making

So you're doing some SEO for your website...are you making these common mistakes?

Why Local Marketing is Important

For businesses with a brick and mortar location, chances are that most of your business comes from customers that are physically near you. For businesses that provide products and services to a regionally, this is a given.

How Do You Use HubSpot? A Dealer Inbound Panel Discussion

We think about – and share our thoughts about – HubSpot and inbound marketing all the time. While I'm sure everyone is consistently blown away with our insights (we like to tell ourselves!), sometimes it's nice to hear a different perspective.

What better point-of-view than other dealers and how they're using HubSpot and WHY they're using HubSpot – straight from the horses' mouths.